Roha. Batak for heart.
A small design studio from Indonesia. We design interfaces, landing pages, and brands, and we care about the parts most people skip.
Where the name comes from.
This name wasn’t picked from a naming agency shortlist, or pulled from a generator. Roha is a word people from North Sumatra use every day, to describe a feeling, an intention, and a decision in a single word.
For a studio that deals with visual decisions every day, this word feels right. It reminds us: good design starts with clear intent. Everything else follows.
How we make decisions.
Every choice has a reason.
Spacing, type size, colour. If you ask why something looks the way it does, we can tell you.
Details are decided, not defaulted.
We check the small things on purpose: empty states, error messages, how a button feels on a slow phone.
Built to survive the second update.
Components, tokens, and documentation, so your team can add a page next year without breaking the look.
Live beats perfect.
A first version that’s online teaches you more than one still sitting in Figma. We launch, watch how it’s used, then refine.
What we do.
Tools we use.
- Figma Design
- Framer · Webflow No-code
- Next.js · Astro Code
- Notion Docs
- Linear · Loom Workflow
Let’s talk.
Send a brief, a Notion link, or just a story. We reply within 1×24 hours (business hours).
We reply within 1×24 hours (business hours).